In this episode we discuss re-branding and when its time to change up your brand, but first we talk about the many ways a business can underestimate, misunderstand, stereotype, and offend their target demographic. We cover the different reasons a business may wish to re-brand and what effective re-branding looks like. We contrast expanding and re-branding to reach more customers vs downsizing to cater to a specific clientele. David admits to wearing starched jeans back in the early 2000’s and Anthony talks about Matthew McConaughey and Lincoln.
Special thanks to Chris Hardknocks for the intro music: